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What We Work On

We Start With Paid Ads. The Work Usually Goes Further.

Offer structure, funnel conversion, tracking, retention, channel coordination, expansion — we find and fix the profit leaks that sit outside the ad account. Exclusively for health and wellness brands.

01

Campaign Management

Paid ads are where problems become visible first. We manage campaigns across Meta, TikTok, Google, and Amazon — not just to drive traffic, but to diagnose why performance isn't where it should be and fix the campaign-level issues.

Meta (Facebook & Instagram) — prospecting, retargeting, and retention campaigns
TikTok — short-form ad strategy and active campaign management
Google — search, shopping, and display tailored to your category
Amazon Advertising — sponsored products, brands, and display ads
Asian paid media team managing Meta, TikTok, Google, and Amazon performance for a health and wellness brand
Asian creative team editing direct-response image and video ads for a health and wellness brand
02

Image & Video Creatives

Weak creative is a direct drag on performance. We produce high-performing ads from your existing assets — because in health and wellness, creative that doesn't educate, build trust, and convert will always underperform.

Video editing and formatting for Meta and TikTok direct-response ads
Static and carousel ad creation from existing product and lifestyle assets
Graphic design and layout for paid social and display
Ad copy and messaging frameworks aligned to your positioning
03

Amazon Marketplace Management

Amazon often drags on margins while looking like a growth channel. Poorly managed listings, DTC cannibalisation, and misaligned ad spend all erode profit. We fix the account and align it with everything else.

Product listing optimisation and keyword strategy
A+ Content and Brand Store creation
Amazon Advertising management (Sponsored Products, Brands, Display)
Account health monitoring and compliance
Asian ecommerce specialist optimizing Amazon marketplace performance for a health and wellness brand
Asian strategist and designer reviewing a health and wellness landing page and conversion wireframes
04

Landing Pages & Websites

A page that doesn't convert wastes money on every click. Health products need pages that educate, build belief, and earn the sale — not just present the product. We design and build pages that do that work.

Custom-coded landing pages built for conversion
Long-form sales pages for education-heavy products
Ecommerce website design and development
CRO analysis and iterative optimisation
05

Email Marketing

Customers who buy once and disappear are a loss you've already taken. We build email programmes that turn one-time buyers into repeat customers and maximise what each customer is worth.

Welcome and onboarding sequences
Post-purchase and retention flows
Promotional and campaign emails
List segmentation, deliverability, and performance reporting
Asian lifecycle marketer mapping welcome, post-purchase, and retention email flows for a health and wellness brand
Asian strategy team planning international expansion for a health and wellness brand
06

International Expansion

Expanding without the right setup is a risk, not a growth lever. We build the strategy, localise your marketing, and manage channels to give your brand a real foothold in new markets — before committing serious spend.

Market selection and entry strategy for new geographies
Localised campaign management across paid channels
Creative adaptation and copy localisation for target markets
Cross-border logistics, compliance, and marketplace setup guidance
07

SEO

Depending entirely on paid acquisition is a vulnerability. SEO builds an organic channel that compounds over time — reducing your cost per customer and making your brand more resilient.

Keyword research and content strategy for your category
Technical SEO audits and implementation
On-page optimisation for product and collection pages
Content production and organic traffic growth
Asian SEO strategist reviewing organic search growth and content structure for a health and wellness brand
Asian developer and strategist diagnosing tracking and Shopify integration issues for a health and wellness brand
08

Technical Consultancy & Execution

Technical problems compound silently. Bad tracking, broken integrations, and platform misconfigurations don't announce themselves — they degrade every decision downstream. We find the technical issues costing you performance and fix them.

Tracking implementation and audit — GA4, Meta Pixel, server-side
Shopify and ecommerce development
Platform integrations — CRM, subscription tools, data layers
Conversion funnel technical build and optimisation
Performance fixes and web development support

Who We Work With

We work exclusively with health and wellness brands — so we understand your customer, your competitive landscape, and what it actually takes to grow profitably.

Health Brands

Science-led, trust-heavy products need buying journeys that educate clearly, remove friction, and convert without eroding credibility.

Wellness Brands

Routine-driven products need disciplined media, strong retention, and coordinated channels to scale efficiently.

What Clients Say

Trusted by Premium Health and Wellness Brands

"Francis and the Bluelambda team have been consummate professionals. They helped us navigate and grow our digital marketing efforts, bringing diligence, transparency, and innovative thinking that reshaped our brand's digital strategy. I highly recommend them to anyone looking to scale in digital marketing."

Amy N.

President, Health & Wellness Brand

"Bluelambda brings deep experience in growing direct-to-consumer (DTC) eCommerce brands, with a strong understanding of performance marketing, customer acquisition, and what it takes to scale brands online. Their team combines strategic thinking with practical execution, and it's clear they have developed extensive expertise in the eCommerce space, including Amazon and other DTC channels, with a strong understanding of how consumer brands grow in today's digital landscape."

Garrick Wong

Real Herbs Pte Ltd

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Bluelambda

We find and fix profit leaks for health and wellness brands — starting with paid ads.

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Bluelambda Private Limited

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19 Keppel Road, #03-04, Jit Poh Building, Singapore 089058

+65 6602 8075

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