We Start With Paid Ads. The Work Usually Goes Further.
Offer structure, funnel conversion, tracking, retention, channel coordination, expansion — we find and fix the profit leaks that sit outside the ad account. Exclusively for health and wellness brands.
Campaign Management
Paid ads are where problems become visible first. We manage campaigns across Meta, TikTok, Google, and Amazon — not just to drive traffic, but to diagnose why performance isn't where it should be and fix the campaign-level issues.


Image & Video Creatives
Weak creative is a direct drag on performance. We produce high-performing ads from your existing assets — because in health and wellness, creative that doesn't educate, build trust, and convert will always underperform.
Amazon Marketplace Management
Amazon often drags on margins while looking like a growth channel. Poorly managed listings, DTC cannibalisation, and misaligned ad spend all erode profit. We fix the account and align it with everything else.


Landing Pages & Websites
A page that doesn't convert wastes money on every click. Health products need pages that educate, build belief, and earn the sale — not just present the product. We design and build pages that do that work.
Email Marketing
Customers who buy once and disappear are a loss you've already taken. We build email programmes that turn one-time buyers into repeat customers and maximise what each customer is worth.


International Expansion
Expanding without the right setup is a risk, not a growth lever. We build the strategy, localise your marketing, and manage channels to give your brand a real foothold in new markets — before committing serious spend.
SEO
Depending entirely on paid acquisition is a vulnerability. SEO builds an organic channel that compounds over time — reducing your cost per customer and making your brand more resilient.


Technical Consultancy & Execution
Technical problems compound silently. Bad tracking, broken integrations, and platform misconfigurations don't announce themselves — they degrade every decision downstream. We find the technical issues costing you performance and fix them.
Who We Work With
We work exclusively with health and wellness brands — so we understand your customer, your competitive landscape, and what it actually takes to grow profitably.
Health Brands
Science-led, trust-heavy products need buying journeys that educate clearly, remove friction, and convert without eroding credibility.
Wellness Brands
Routine-driven products need disciplined media, strong retention, and coordinated channels to scale efficiently.
Trusted by Premium Health and Wellness Brands
"Francis and the Bluelambda team have been consummate professionals. They helped us navigate and grow our digital marketing efforts, bringing diligence, transparency, and innovative thinking that reshaped our brand's digital strategy. I highly recommend them to anyone looking to scale in digital marketing."
Amy N.
President, Health & Wellness Brand
"Bluelambda brings deep experience in growing direct-to-consumer (DTC) eCommerce brands, with a strong understanding of performance marketing, customer acquisition, and what it takes to scale brands online. Their team combines strategic thinking with practical execution, and it's clear they have developed extensive expertise in the eCommerce space, including Amazon and other DTC channels, with a strong understanding of how consumer brands grow in today's digital landscape."
Garrick Wong
Real Herbs Pte Ltd
Start With a Free Profit Leaks Review
30 minutes to identify the specific issue costing your brand the most profit. No pitch. No pressure. A clear output.